Privacy Policy

Last updated on: 8 May 2025

1. Important contact information

Controller Name: Beejayu Games Ltd ("Beejayu Games", "we", "us", "our")
Controller Address: Suite 6059 Unit 3A, 34-35 Hatton Garden, London, EC1N 8DX, United Kingdom
Controller Email: privacy@beejayu.games

Representative in the European Union (EU) and European Economic Area (EEA) (for GDPR purposes): Beejayu Games AS
Email: privacy.eu@beejayu.games

As Beejayu Games Ltd is based in the United Kingdom, we have appointed Beejayu Games AS as our representative in the European Union (EU) and European Economic Area (EEA) pursuant to Article 27 of the General Data Protection Regulation (GDPR). If you are an individual within the EU or EEA and have queries concerning the processing of your personal data under GDPR, you can contact our representative at its registered address or using then email located above.

2. Introduction and purpose of this Privacy Notice

Beejayu Games Ltd is committed to protecting your personal data and respecting your privacy. When you use our products and services, including our websites (such as beejayu.games or zoonyworldtour.com) or our mobile games and applications (collectively, our "Services"), we will process certain personal data that concerns you. "Process" or "processing" as used in this Privacy Notice includes any operation performed on personal data, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

This Privacy Notice sets out the details of the personal data we collect and process, the purposes of this processing, the legal bases for processing, our obligations as a data controller, and your rights in relation to this processing.

3. Who Are We?

Beejayu Games Ltd develops and publishes games and applications for mobile devices and the web. This Privacy Notice covers processing by Beejayu Games Ltd itself and any members of the Beejayu Games Group, which may include subsidiaries, parent companies, joint ventures, and other corporate entities under common ownership or control, as well as their agents, consultants, employees, officers, and directors.

4. Personal data we may collect from you and how we process it

4.1. If you visit one of our websites (e.g. beejayu.games, or zoonyworldtour.com)

We may collect and process the following types of information:

• Online Identifiers and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, interactions with our website, device identifiers, and general location data (e.g., country derived from IP address).
• Information from Surveys and Feedback: Your responses to online surveys, questionnaires, or feedback forms.
• Third-Party Identifiers: If you interact with our website through social media platforms, we may receive identifiers issued by those platforms (e.g., Facebook ID).

We process this information to:

• Provide you with access to our websites.
• Enhance and personalise your experience.
• Improve our websites and Services for all users.
• Analyse trends and website performance.

Please also see Section 10 on Cookies and Automated Information Collection and refer to any specific cookie policy or consent tool on our relevant website.

4.2. If you use one of our mobile apps/games

In addition to the information above, we may collect and process:

• Device and Account Information: Apple Advertising Identifier (IDFA), Google Advertising ID (AAID), other device identifiers (e.g., IMEI if applicable and legally permissible), device model, operating system version, platform type, mobile network information, and language/country settings.
• Game and Usage Data: Your player ID (generated by us), game progress, scores, achievements, in-game purchases, interactions with other players, features used, session duration, crash reports, and interactions with advertisements within our games.
• User Preferences: Such as advertising preferences or game settings.
• Approximate Location: We may infer your general location from your IP address or collect more specific geolocation data with your explicit consent if required for certain game features.
• Information from Third-Party Logins: If you log in via a third-party service (see Section 5).

We process this information to:

• Create your game account and allow you to play our games.
• Optimise and personalise your gaming experience.
• Provide customer support and respond to your enquiries.
• Secure your data and our Services.
• Improve our mobile apps and develop new features.
• Deliver in-game offers, rewards, and advertisements (see Section 11 and Appendix A).
• Conduct analytics and research (see Appendix B).

In some cases, we will ask for your permission before accessing certain data (e.g., precise geolocation). You can often control data access through your device's privacy settings.

4.3. If you contact us (e.g., for customer support) or register your details with us

In addition to any relevant information above, we may collect:

• Contact and Identification Details: Your name, email address, phone number, postal address, age or date of birth, and gender (if provided).
• Communication Content: The content of your communications with us, including support tickets, emails, or feedback.
• Account Details: Game usernames, avatars, links to your social media profiles (if provided), and details about the games you play.
• Your Experiences and Opinions: Feedback you provide about our Services.

We process this information to:

• Manage your account and preferences.
• Provide technical support and respond to your enquiries.
• Communicate with you about service updates, new products, or promotional offers (where you have consented or as permitted by law).
• Protect your personal data.
• Enhance your overall experience.
• Protect the safety and well-being of our players and our rights and property.
• Prevent fraud or potentially illegal activities.
• Administer rewards, surveys, contests, or other promotional activities.
• Comply with legal obligations and enforce our agreements.

4.4. If you make purchases through our Services

If you purchase a licence to use in-game virtual currency or virtual items directly through our websites or where we process the payment, our third-party payment processors will collect the billing and financial information they need to process your charges (e.g., credit card information, billing address). These payment processors are the controllers for this payment information. We will inform you of their identity and provide a link to their privacy policy at the time of payment.

If your purchase is processed by a third-party platform (like the Apple App Store or Google Play Store), we may receive information from them about your purchases/transactions, such as a transaction ID, items purchased, and date/time of purchase, to fulfil your order and for our records, but we do not typically receive your actual payment card details. Please refer to the privacy policies of these third-party platforms for more information.

5. Personal data we may collect from other sources and how we process it

If you choose to access our Services using third-party authentication (e.g., Facebook Login, Google Sign-In) or connect our Services to third-party applications or social networks, we may receive certain information about you from the provider of that third-party application. The information we receive depends on the game you're playing, the third-party application, your privacy settings on that application, and, if applicable, your friends' privacy settings.

This information may include:

• Your name and profile picture or its URL.
• Your user ID number (e.g., Facebook ID), which may be linked to publicly available information.
• The user ID numbers and other public data of your friends on that platform.
• The email address you provided to that third-party application.
• Your general physical location and that of the devices you use.
• Your gender, birthday, and/or age range.
• Information about your activities on or through the connected third-party application.
• Other publicly available information on the third-party application.
• Any other information that you or the provider of the third-party application share with us.

We process this information to:

• Identify you and create/link your game account.
• Provide you with the app or other Service.
• Connect and streamline your experience between our Service and the third-party service (e.g., to find friends to play with).
• Personalise your experience.

If you access our Services from a third-party application or connect our Services to one, you should review that third-party application’s Terms of Service and Privacy Policy. If you are unclear about what information a third-party application is sharing with us, please visit the third-party application to find out more about their privacy practices.

6. Lawful basis of processing

We process your personal data based on the following lawful bases:

• Legitimate Interests: We process your data in the pursuit of our legitimate business interests. This includes providing and improving our Services, developing new games and features, ensuring the security of our Services, marketing our products, understanding our user base, and pursuing new business opportunities. We balance our legitimate interests against your rights and freedoms.
• Performance of a Contract: We process personal data necessary to perform our contractual obligations to you, such as providing the games and services you have requested as outlined in our Terms of Service.
• Legal Obligation: We may process your personal data to comply with our legal obligations (e.g., tax laws, responding to lawful requests from authorities).
• Consent: In some specific situations, we may rely on your explicit consent to process your data (e.g., for certain types of marketing communications, or collecting precise geolocation). Where we rely on consent, you have the right to withdraw it at any time.

Where we rely on legitimate interests, you have the right to object to this processing. Please see Section 18 (Your rights) for more information.

7. Special category personal data

We do not normally collect or process any "special categories" of personal data as defined under GDPR. This includes data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for unique identification, data concerning health, or data concerning a natural person’s sex life or sexual orientation, nor any information concerning criminal convictions and offences.

If any of our Services ever require us to process such data, we will inform you in advance about this processing and its purpose, and we will either seek your explicit consent or inform you of another applicable lawful basis. You would have the opportunity to opt-out, though this might affect your ability to use the specific service to which this processing relates.

8. International transfers of personal data

Beejayu Games' Services are provided to users globally. Consequently, your personal data may be transferred to, stored, and processed in countries outside of your country of residence, including countries outside the European Economic Area (EEA) and the UK. These countries may have data protection laws that are different from, and potentially less protective than, the laws in your country.

When we transfer your personal data internationally, we take appropriate safeguards to ensure that your data is treated securely and in accordance with this Privacy Notice and applicable data protection laws. These safeguards may include implementing Standard Contractual Clauses (SCCs) as adopted by the European Commission (and/or the UK International Data Transfer Addendum or other relevant UK transfer mechanisms, where applicable) or relying on other legally recognised transfer mechanisms or adequacy decisions.

9. Sharing your information and special circumstances of processing

9.1. Third-Party Service Providers

We share your information with third-party companies and individuals who perform services on our behalf. These services include, but are not limited to: payment processing, data analysis, game optimisation, email delivery, hosting services, customer service, and marketing assistance (including managing and delivering contextual and personalised advertisements). We contractually require these third-party service providers to maintain the confidentiality of the information we share with them and to use your information only for the purpose of providing services on our behalf and in accordance with our instructions.

9.2. Advertising Partners and Analytics Providers

We partner with third-party advertising networks and analytics providers to help us understand how our Services are used, to serve advertisements within our games, and to measure the effectiveness of our advertising campaigns. These partners may collect information from your device using cookies and other tracking technologies (see Section 10). For a list of our key advertising and analytics partners and links to their privacy policies, please see Appendix A and Appendix B.

9.3. App Stores

When you download our games or make in-app purchases, you do so through app stores like the Apple App Store or Google Play Store. These platforms have their own privacy policies governing how they collect and use your information.

9.4. Sale or Merger

In the event that Beejayu Games Ltd undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets (like selling a game), we may disclose or transfer all of your information, including personal information, to the successor organisation in the transition. We will make reasonable efforts to notify you (e.g., via our website or in-game notice) of such a business transition before transferring your personal information if the new entity's processing practices differ materially from ours.

9.5. Legal Requirements and Protection of Rights

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or lawful requests from public authorities; (b) protect and defend the rights or property of Beejauy Games Ltd; (c) prevent or investigate possible wrongdoing in connection with the Services; (d) protect the personal safety of users of the Services or the public; or (e) protect against legal liability.

9.6. With Your Consent

We may share your information with other third parties with your explicit consent to do so.

10. Cookies, analytics and automated information collection

We and our service providers (such as analytics providers and advertising partners) use server log files and automated data collection technologies, including cookies, web beacons, tracking pixels, and local shared objects (Flash cookies), to collect and analyse certain types of technical information when you use our Services.

These technologies help us to:

• Understand how you use our websites and games.
• Remember your preferences and settings.
• Improve the performance and functionality of our Services.
• Personalise your experience.
• Deliver and measure the effectiveness of advertising (both ours and third-party ads).
• Prevent fraud and ensure security.
• Speed up load times.

The information collected may include:

• IP addresses.
• Device type (computer or mobile).
• Operating system version.
• Device identifiers (e.g., IDFA, Android Advertising ID, MAC Address, IMEI).
• Browser type and language.
• Referring and exit pages, and URLs.
• Platform type.
• Number of clicks on a page or feature.
• Domain names.
• Landing pages.
• Pages viewed and the order of those pages.
• Amount of time spent on particular pages.
• Game state and the date and time of activity on our websites or games.

In some cases, we will connect this information with your social network ID or Beejauy Games user ID. You can often manage cookies through your browser settings or device settings. For more details on managing your preferences for these technologies, please refer to any specific cookie notices on our websites or within our games, and the privacy policies of our third-party partners listed in the Appendices.

11. Information processed for personalised advertising

To provide a personalised advertising experience in our games, our advertising partners (listed in Appendix A) may collect or receive device information and other data from our apps and other apps. This may include personal and non-personal information such as advertising identifiers (IDFA, Google Ad ID), IP address, information about ads delivered and your interaction with them, a list of installed apps (with your consent where required), and other tracking technologies. This information is used to provide measurement services, personalise ads, select and deliver ads, report on ad performance, and optimise targeted advertising. You can learn more about how each partner handles your data and how to manage your preferences by accessing their respective privacy policies via the links in Appendix A.

You can often opt-out of interest-based advertising through your mobile device settings (e.g., by limiting ad tracking on iOS or opting out of ad personalisation on Android).

12. How We Share Your Information (Aggregated and Non-Personal)

We may disclose or publish aggregated information (information about you and other players collectively that is not intended to specifically identify you, for example, players in a certain age group or geographic region) and other non-personal information about our players for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.

13. Privacy policies of linked third-party services and advertisers

Our websites and games may contain links to third-party websites, services, or advertisements that are not operated or controlled by Beejauy Games Ltd. We are not responsible for the privacy practices or the content of these third-party services. If you have any questions about how these third parties use your information, you should review their policies and contact them directly.

14. Our policies concerning children

Our Services are generally not directed to children under the age of 13 (or the relevant minimum age in your jurisdiction, e.g., 16 in some EU/EEA countries for certain processing activities under GDPR if consent is the lawful basis). We do not knowingly collect personal information from children under these ages without verifiable parental consent or as otherwise permitted by applicable law (such as the Children's Online Privacy Protection Act (COPPA) in the US or GDPR requirements for children's data in the EU/EEA and UK).

Children under the applicable minimum age should not use these Services at any time. If we learn that we have inadvertently gathered personal information from a child below the minimum age without the necessary consents, we will take reasonable measures to promptly remove that information from our records.

For some of our games, we may implement age-gating mechanisms. If a game is identified as being directed to children under the relevant age, we will ensure that data collection and use practices are appropriate for a younger audience and compliant with applicable laws.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@beejayu.games.

15. How long we keep your information

We will retain your personal information only for as long as is necessary for the purposes for which it was collected, as outlined in this Privacy Notice, or as required for our business purposes or by applicable legal requirements. This includes satisfying any legal, accounting, or reporting requirements, resolving disputes, and enforcing our agreements.

For example, we may retain some information for a few years after you have closed your account with us if this is necessary to meet our legal obligations or to exercise, defend, or establish legal rights. When your personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

16. Security of your information

We implement reasonable and appropriate technical and organisational security measures to help protect the security of your information both online and offline and to ensure that your data is treated securely and in accordance with this Privacy Notice. These measures are designed to protect against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data. The measures vary based on the sensitivity of the information we collect, process, and store, and the current state of technology.

If you have an account registered directly with Beejayu Games, your profile information is protected by the password you use. It is important that you protect and maintain your account's security and immediately notify us of any unauthorised use. If you access our Services through a social network, ensure that your social network account information is also kept secure.

While we take precautions against possible security breaches, no website or internet transmission is completely secure. We cannot guarantee that unauthorised access, hacking, data loss, or other breaches will never occur. Any transmission of information is at your own risk. If you have questions about the security of our Services, please contact us.

17. Changes to our Privacy Policy

We may update this Privacy Notice from time to time to reflect changes in our data processing practices, legal requirements, or other factors. If we make material changes, we will notify you by posting a notice on our website (beejayu.games) or within our games, and by updating the "Version last revised" date at the top of this policy. For significant changes, we may also provide a more prominent notice. We encourage you to review this Privacy Notice periodically to stay informed.

18. Your rights

Under applicable data protection laws (such as the UK GDPR and the EU GDPR), you have certain rights regarding your personal data. These may include:

• Right to Access: You have the right to request access to the personal data we hold about you and to receive certain information about how we process it.
• Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data concerning you.
• Right to Erasure (Right to be Forgotten): In certain circumstances, you have the right to request the erasure of your personal data.
• Right to Restriction of Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal data.
• Right to Data Portability: In certain limited circumstances, you have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly-used and machine-readable format, and you have the right to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data in certain circumstances, particularly where we are processing your data based on our legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Automated individual decision-making, including profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, except where it is necessary for entering into, or performance of, a contract, is authorised by applicable law, or is based on your explicit consent. We currently do not engage in such automated decision-making that would have legal or similarly significant effects.

Please note that these rights are not absolute and may be subject to certain exemptions or limitations. To exercise any of these rights, please contact us using the details in Section 1 (Controller Email) or Section 19.

19. Contact Us

If you have any questions, comments, or concerns regarding this Privacy Notice, our data practices, or if you would like to exercise any of your rights as a data subject, please contact us:

Beejayu Games Ltd
Email: privacy@beejayu.games
Address: Suite 6059 Unit 3A, 34-35 Hatton Garden, London, EC1N 8DX, United Kingdom

If you are an individual within the EU or EEA and your query relates to the processing of your personal data under GDPR, you can also contact our EU/EEA Representative:

Beejayu Games AS
Email: privacy.eu@beejayu.games]

20. Making A Complaint

If you believe that we have not complied with applicable data protection laws when processing your personal data, you have the right to lodge a complaint with a data protection supervisory authority. As we are a UK-based company, our lead supervisory authority is The Information Commissioner’s Office (ICO) (www.ico.org.uk). If you are in the EU/EEA, you also have the right to lodge a complaint with your local supervisory authority. You can find details of your local EU/EEA supervisory authority here.